The new brand, inspiring vet care, will be introduced in phases throughout 2026 and will be presented as a strong endorsing brand in support of the current local clinic names.
It will support practices to communicate their services clearly and consistently to clients, and help teams to highlight the excellent clinical care and everyday support they provide, in a way that is easy to understand.
Built around its core pillars of innovation, value and care, the brand simplifies how the group presents its full range of services, from daytime practices to referral hospitals, and farm and equine care.
Lime Trees Vets in Stoke-on-Trent is the first practice to adopt the new look and identity. More practices will follow in the coming months, and the roll out which includes updated signage, uniforms, client materials and refreshed digital channels, is expected to be complete by late 2026.
George Dymond, chief executive of IVC Evidensia UK and Ireland, said: “We believe this new brand will support our teams, improve client understanding and help us champion the standards of clinical excellence already happening across our practices every day.”