The 30-second Inspiring Vet Care advert was filmed with real vets and local practice teams at Limetrees Vets and Blaise Veterinary Referral Hospital. The advert seeks to reflect the day-to-day expertise, compassion and collaboration behind veterinary care.
The new ad forms part of the rollout of the group's new consumer brand across more than 900 practices in the UK, which continue to operate under their familiar local names while now sitting under the shared Inspiring Vet Care identity.
The advert is voiced by broadcaster Anita Rani, who is also fronting a new social media series for Inspiring Vet Care, helping pet owners recognise care gaps and understand the value of preventative care.
The advert premiered during The Voice on ITV1 on 29 August, before running across ITV, Channel 4 and Sky and video-on-demand services including ITVX, Channel 4 Streaming, Sky, Amazon Prime Video, Netflix, Disney+ and HBO Max, targeting ABC1 adults and pet owners throughout autumn 2026.
Richard Cristofoli, chief marketing officer at Inspiring Vet Care, said: "Brands aren't defined by logos, they're defined by experiences - and this TV ad is about showcasing the experience we offer to pet owners across the UK. By featuring our own trusted veterinary professionals and meaningful real-life storytelling, we're helping people understand the expertise, compassion, collaborative and preventative care that sits at the heart of our brand and recognising the teams who deliver it every day."